Product Designer

A highly skilled multidisciplinary Product Designer creating scalable and impactful digital experiences.

Ex-BBC, Financial Times and Just Eat Takeaway. Currently at Digital Science.

With 20+ years of experience spanning startups and high-growth teams, I combine strategy, insight, and visual craft to transform complex problems into simple, intuitive solutions.

Ask FT

Financial Times

A detailed case study exploring the design and launch of Ask FT — the Financial Times’ GenAI research assistant — across responsive web and native platforms.

FT Professional Rebrand

Financial Times

Elevating the FT Professional experience with stronger brand differentiation, a simplified onboarding flow, and a refined, premium design system.

Story of Life

BBC Worldwide

An inside look at the creative journey behind the Story of Life app — the BAFTA-nominated mobile-first exploration experience of Sir David Attenborough’s most awe-inspiring moments.

Restaurant Hub

Just Eat Takeaway

A comprehensive look at redesigning the Partner Hub and onboarding experience—focusing on reducing friction in sign-up and delivering a clear, intuitive platform that supports restaurant partners’ ongoing growth.

“Ed is a phenomenal UX Director. His can-do attitude whilst facing tough commercial deadlines is impeccable, whilst the award winning digital products he creates is a fitting testament to the consistent high standard of his work”.

— Waseem Ahmed, Head of Delivery, BBC Worldwide