Product Designer

Portfolio

Ask FT

Financial Times

A detailed case study exploring the design and launch of Ask FT — the Financial Times’ GenAI research assistant — across responsive web and native platforms.

FT Professional Rebrand

Financial Times

An in-depth look at redefining the FT Professional experience—elevating the brand through clearer differentiation, a streamlined onboarding journey, and a more cohesive, premium design language.

Story of Life

BBC Worldwide

An inside look at the creative journey behind the Story of Life app — the BAFTA-nominated mobile-first exploration experience of Sir David Attenborough’s most awe-inspiring moments.

Restaurant Hub

Just Eat Takeaway

A deep dive into designing a seamless sign-up flow for restaurant partners and creating an intuitive, user-friendly hub experience to support their ongoing success.

“Ed is a talented and thoughtful designer with real flair. He is a true collaborator, accepting of feedback and quick to iterate. I found it very enjoyable working with Ed especially seeing his execution surpass my original vision.”

— Ian Tyrrell, Chief Technology Officer, Moonfruit